FilmPosted by Roy Sep 24, 2011 05:27PM
Spent last week in New York and Boston but just before that had a quick stop over in Munich where I shot a video for the German bag company MCM. The video was shot parallel with their new collection which was being photographed by Camilla Åkrans. The 2 minute fashion film should be out just before Christmas and the images probably sooner. It was an awesome and quite unique production with full blown team and craziness. We shot the video in two formats spread over 4 cameras and 3 rigs. While some shot horizontally for the usual TV/Web format we had a second rig shoot vertically for store screens and other vertical media. Framing 9x16 instead of 16x9 was a new and interesting way to see video. Look forward to seeing some results soon.
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